Identity work isn't about a 17 step mindset routine or journaling for hours. If you want to know how to change your identity, start with this episode.

When someone tells you to “change your identity,” “step into your next-level identity” or “become the version of you who already has it”… what the hell are you actually supposed to change? I break down what identity actually is, how your subconscious forms its understanding of “who I am”, and why your identity can influence everything from the way you sell and make decisions to how much success feels normal for you to hold. If identity work has always felt slightly intangible, this episode will make it a hell of a lot more practical.

Having fun in business shouldn't be optional. Therese lost her spark, then the work we did together completely changed the way she runs her business.

Do you feel like something is missing in your business even though everything looks great on paper? This episode will tell you what it is.

Her business looked successful on paper but she was screaming inside. After the identity work we did together she launched a whole new business.

The 3 reasons I got obsessed with subconscious reprogramming, starting with one strange instruction a coach gave me when I was 21.

You've heard the myths - swinging watches, losing control, clucking like a chicken on stage. In this episode, I talk about the real story of how a session I booked purely to lose weight accidentally became the start of my entire career. I break down what hypnosis actually is, walk through the thousands of years history behind it and explain why, after seven years in this work, I've decided it's time to start training other people to do it too.

What if falling in love with your next level was the thing that changed everything?

In this episode, I teach one of the most powerful reframes you will ever come across when it comes to going after your next level because most of us have been taught that reaching our vision is about focusing harder, taking more action, and grinding towards what we want. And while that is part of the picture - it is not the whole picture.

You're everyone's biggest cheerleader, so why does backing yourself feel impossible? It's time to learn how to believe in yourself.

4 NLP techniques to make the reward feel bigger than the fear, and why your brain is wired to choose fear every single time.

One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all.

And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart layer by layer so you can finally understand what is actually happening in your brain, why it keeps happening, and what it genuinely takes to shift it.

This is the episode for the woman who has done the mindset work, said the affirmations, journalled the thoughts and still finds herself at the same ceiling.

No one teaches NLP in marketing this way. These are the 4 representational systems that decide whether your ideal client feels seen by your content or scrolls past.

Personal stories are converting clients right now and there's a specific subconscious reason why. Welcome to subconscious marketing!

Everyone teaches how to practice detachment wrong. It is not a morning routine. It is a subconscious state, and here is what that actually means.

I asked the universe for a blue panda. 3 days later it showed up and rewired my subconscious beliefs to the core. Knowing vs believing gap explained.

"I'm a procrastinator" isn't a personality trait. It's a limiting belief your subconscious is running on repeat. These are 3 tools that will help you overcome procrastination for good.

You're working harder than ever but still hitting a ceiling. That's your subconscious beliefs talking, not your leader identity.

In this episode, I break down exactly what is happening in your subconscious when you wait for proof and wait for the how and why both of them are the same pattern keeping you exactly where you are. You'll learn why your RAS is actively filtering out every piece of proof you already have, what the proof is actually supposed to give you that no external result ever will, and what actually has to happen first before everything changes.

95% of your behaviour is driven by your subconscious mind and everyone nods, shares it, repeats it. But here's the question nobody is actually answering, what does that mean for your real life? For your business? For the pattern you keep finding yourself in despite knowing exactly what you should do?

You had a strong month, the best one yet and instead of letting it land, you exhaled, went quiet, and within weeks you were barely talking about your offers again.

Or you wrote the post. The one that actually said what you think and then you read it back, decided it was too much, and posted the safe version instead.

Or you sat down to finally work on your own business, the thing that would actually move the needle and within ten minutes you were back in your client's messages.

This is the subconscious handbrake and it shows up in three specific places in high achieving women's businesses, every single time.