What if I told you that you won't let your business be easy because you're terrified it means you'll lose your edge?

Today I'm calling out the dirty little secret every high-achieving woman shares – you've built your success on struggle and now you're addicted to it. It's time to stop gripping your business like it's about to fall apart, even if you are hitting 50K, 70K months.

You’re the one who always shows up, the one who handles everything, the one who has it all together but what happens when you’re holding so much… there’s no space left for you?

In this episode, I’m pulling back the curtain on the subconscious identity of “the strong one” - the pattern high achieving women subconsciously adopt to stay safe, in control, and on top of it all.

We’ll explore how this pattern forms, how it silently costs you in business and leadership, and most importantly, how to rewire it so you can expand your capacity without breaking under the pressure.

In this episode, I’m taking you behind the filtered Instagram stories and right into what it actually looked like to continuing scaling a multi-6 figure business, launch a second company, give birth to my daughter Ivy, and still keep expanding not because I had more time (can confirm I did not), but because I built a different identity. One that could hold it all.

So why do you still feel stuck in the same patterns?

In this episode, I’m breaking down the real reason you’re not acting like your next level self, even though you know what to do. We’re diving into the neuroscience and subconscious psychology behind self sabotage, resistance, and why insight alone won’t shift your identity.

This is a wake up call and if you’re ready to move from awareness to ACTION, this is the episode you need.

Why do you always leave things to the last minute, even when you swear you wouldn’t this time? I’ve been there – I was literally called the "last minute Haydon"! But I broke free, and so can you! Let me show you how!

Do you ever feel like you're making progress only to blink and find yourself back where you started? Snapping back to your old identity is frustrating as hell, especially when you're doing the work! Tune in if you are ready to step into your next-level identity without bouncing back.

Are you in the middle of your launch feeling like you want to burn it all down? Don't light the match yet! It might be one of the signs you're uplevelling. Join me as I walk you through the seven distinct signs that show you're growing even when it feels like failing, and how to tell the difference between true sabotage and necessary shifts.

What if your next level didn’t feel like a leap… but your new normal? In today's episode I take you deep into what it actually looks like to normalise your next level not just from a mindset perspective, but from a neuroscience and subconscious lens. If you’re chasing bigger goals, higher income, deeper impact but your results aren’t matching your energy, this episode will show you why and exactly how to shift it.

In this episode, I’m walking you through exactly how I help clients collapse ten years of mindset noise in just one conversation and how you can learn to do the same.

Did you know the NLP techniques I use are working on your subconscious even right now at this exact moment? Your subconscious is being rewired completely on the sly, and it's working because you don't even notice it happening. This episode will show you how your subconscious is being influenced in ways you didn't even realise. Let's tune in! It'll blow your mind!

I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute. From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy.

Are you tired of carrying that emotional backpack up your mountain of scaling your business? Avoiding your emotions might feel like a smart thing to do so you don't get overwhelmed, but I'm here to tell you it's actually keeping you stuck.

How do you know if the missing piece in your business is strategy or subconscious? Honestly, it's rarely one without the other. Your subconscious is the operating system, and your strategy is the map – now let's get them to work together!

Did you know that self-consistency is the hidden reason why you're working your arse off without seeing the results you want? Today we're diving into why your subconscious fights to keep you exactly where you are, even when you desperately want more.

Shedding your old identity might sometimes feel like absolute death rather than the euphoric buzz everyone promises. Today, I'm pulling back the curtain on the uncomfortable reality of identity shifts that nobody talks about. Join me as I walk you through why your subconscious tries to pull you back to familiar chaos and give you my four favourite subconscious practices to anchor into your next-level identity.

Are you caught in the exhausting loop of overthinking every single business decision? Let's talk about how to stop overthinking once and for all! I'll show you how to recognise when you're in an overthinking spiral and give you tools to move from paralysis to purposeful action—not because everything's perfectly mapped out, but because you're rooted in yourself.

In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance in business. I’ll be sharing the exact ways I spot true avoidance in clients, the subconscious patterns driving it, and the NLP tools and rewiring techniques you can use to break free. This episode is full of practical subconscious work and identity prompts, so make sure to pause, reflect, and come back to this one whenever you need a reset.

Are you making moves in your business from power… or from fear? In this episode I dive deep into the subconscious patterns that drive your decisions, especially the ones that look “strategic” on the surface but are actually rooted in self-doubt, urgency, and survival. Get ready for aha moments, powerful reframes, and tangible NLP tools you can use today to step into your next level not by doing more, but by becoming the woman who leads from certainty, trust, and power.

Let’s be honest, how many times have you told yourself, “I don’t want to be salesy” or “I don’t want to talk about my offer too much”?

You’re not alone and this episode is your permission slip to release the guilt that’s been secretly driving your sales. Because the truth is: your strategy isn’t the problem. Your subconscious conditioning is.

The biggest subconscious shifts aren’t in what you do; they’re in how you see yourself. When my business took off, people kept asking me what my secret was. How did I become so successful so quickly? Let me share what I told them back then.

I stopped chasing success and instead started embodying it. I didn't wait for proof. I BECAME proof. And I'm going to teach you how to do the same!