Yep, I’m that woman who actually enjoys building a business (the subconscious way baby)
Not because it’s always easy, but because I understand what’s really driving how we show up, make decisions, follow through and grow. A business can look great on the outside while feeling weirdly heavy, inconsistent or harder than it should behind the scenes, but that part doesn’t get talked about much, does it? If I hear one more piece of advice telling capable women to “just push through”, “be more disciplined”, or “try this new strategy” without any curiosity about what’s actually running their behaviour, I’m closing the app and pouring a glass of red.
Luckily, we’re not here for surface level fixes.
Because most women I work with aren’t lacking motivation, confidence or intelligence. They’re ambitious, capable, already doing a lot right and they can feel that something underneath is quietly calling the shots. Subconscious patterns shape how much we let ourselves be seen, how consistently we lead, how much success we allow to land, and how safe it feels to move at the level we say we want. I believe, to my core, that when you start working with what’s really running your decisions, business stops feeling such a rollercoaster and starts feeling a lot more intentional. And even if you can’t quite name it yet, you already know this much: there’s something deeper influencing how far you let yourself go.
If you want to:
Stop feeling like you’re nearly hitting the numbers you want, but never quite letting yourself go past them
Feel like you can grow without worrying it’s going to mess up your life, your family, or your energy
Stop spinning plates, reinventing things that already work, and constantly starting again
Trust yourself to stick to a plan instead of pulling back when things start going well
Make more money without feeling like it means more stress, pressure, or responsibility
Feel like your business actually reflects how capable you are
Hi, hello. You’re in the right place.
I’m Bec, and I’m obsessed with you actually holding the level of success you say you want.
I’m also very into lifting heavy weights, playing Olivia Dean on repeat, and a good glass of red wine when the day’s done, but that’s a story for another time.
I’ve been in business since 2019, and in that time I’ve built and scaled two multi-six-figure businesses. One of them is The Subconscious Institute, where I train and qualify coaches in NLP and subconscious work. I’ve worked with thousands of women across different stages of growth, launches and seasons of life, and I’ve seen the same patterns play out again and again, regardless of how smart, strategic, or experienced someone is.
Another thing I’m obsessed with? The subconscious side of business. I’ve spent years training, teaching, and working at this level because it’s the part that shapes how people show up, what they follow through on, and how much success they allow themselves to have. That’s the work I do now.