The Most Expensive Word In Business: How Arguing With Your Own Potential Becomes A Subconscious Block [ep. #286]
One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all.
And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart layer by layer so you can finally understand what is actually happening in your brain, why it keeps happening, and what it genuinely takes to shift it.
This is the episode for the woman who has done the mindset work, said the affirmations, journalled the thoughts and still finds herself at the same ceiling.
Topics covered on The Most Expensive Word In Business:
The "I know... but" pattern - why ambitious, high achieving women are arguing with their own potential every single day
Why the brain generates the "but" in the first place - the subconscious protection response and why it has nothing to do with your capability
How the word "but" actually works on your mind - what NLP teaches us about why the second half of the sentence always wins
The difference between a thought, a belief, and an identity and which level your "but" is actually running at
Why affirmations and surface level mindset work won't touch a pattern installed at belief or identity level
What actually shifts the pattern - hypnosis, NLP techniques, and identity installation explained
A practical weekly exercise to start catching the "but," understanding what it's protecting, and building the evidence that changes your default
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More about The Subconscious Expert:
Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!