Always the Most Capable One? That Might Be Your Mindset Block! [ep. #268]
Hello lovely lady and welcome to The Subconscious Expert!
Mindset blocks don't always look like fear or doubt. Sometimes they look like being the most capable person in the room.
Laurie came to me as a self-described "anti woo-woo" woman who had no interest in the fluffy mindset stuff. She wanted someone to tell her what to do so she could tick it off and move on. But she also knew something was off. The reps weren’t converting. The results weren’t matching the effort. And deep down, she suspected the problem was her.
What did we find? Patterns she’d been running since she was six years old. A need to appear capable at all times. A refusal to accept help that went so deep she’d wrestle with jars alone rather than ask her partner sitting two feet away.
In this client success story, Laurie shares how doing parts work changed her business, her capacity to receive, and, unexpectedly, her entire personal life. She sold her flat. She met someone. Got a Rottweiler. And she used to be terrified of even the smallest, fluffiest dogs. But the bit that surprised her most? That’s what we will get into in today’s episode!
More about Laurie Macpherson:
Laurie is a Career and LinkedIn mentor who firmly believes that LinkedIn doesn't have to be boring, corporate or rigid, hers isn't, and she teaches other business owners how to show up and sell as themselves on the platform, using her R.E.A.L framework. She's known for her straight talking, honesty and practically, all washed down with a side of really caring about her clients results. She's grown her own business massively on LinkedIn and shows others the potential of the platform for audience, authority and revenue growth.
Topics covered on Mindset Blocks:
What happens when you're doing all the right things, but your mindset blocks are silently running the show?
Why did a 6-year-old version of Laurie start packing her own bags, and how was that pattern still controlling her business decades later?
What does being a "hyper-independent woman" actually cost you in business and relationships?
Can parts work actually resonate with someone who doesn't really believe in mindset work?
When does ambition stop helping you and start working against you?
What does refusing help with small things reveal about how you run your business?
How did removing one mindset block lead to selling a flat, a new relationship, and a Rottweiler?
Connect with Rebecca Haydon:
Connect with Laurie Macpherson:
Website: www.lauriemacpherson.com
LinkedIn: Laurie Macpherson
Instagram: @_laurie_macpherson
Why You: The Rebels guide to being remembered on LinkedIn: www.subscribepage.com/whyyouprivatepodcast
Group program: www.go.lauriemacpherson.com/jointhewaitlistforGTATT
Quote:
"I had everything I needed. I just had to stop rushing from one thing to the next." - Laurie Macpherson
Transcription:
Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!
What happens when you're doing all the right things but mindset blocks keep holding you back? In this client success story, I'm chatting with the incredible Lori about her mindset transformation.
Lori came to me as a hyper independent woman: organized, consistent, marketing like she meant it. But her results weren't matching her effort. Through parts work, we uncovered a pattern running since age six. This constant need to be seen as capable and an inability to ask for help.
The identity shift that followed was huge. Lori learned sitting with discomfort instead of constantly fixing. Within months, she met her partner, sold her flat of ten years, and built the recurring revenue she'd always wanted.
If you've wondered what mindset coaching can actually shift beneath the strategy, this episode shows you what becomes possible.
[00:00:00] Rebecca Haydon: Hello, my gorgeous lady and welcome back to the Subconscious Expert. We have a success story today. It has been a hot minute since I have recorded a success story. I kind of took a pause of jumping on podcasts with my gorgeous clients over maternity and beyond, but they are back and I have so many.
[00:00:20] Rebecca Haydon: Coming to you over the next couple of months. Now to kick us off in true fashion, I have the incredible Lori on the podcast today, and Lori came to me. She'd be doing all the things. She was very organized, she was very strategic. She was showing up very consistently. She was marketing like she meant it, and she truly did mean it.
[00:00:45] Rebecca Haydon: But the results for her were literally just not matching the effort, and she knew something had to shift. Internally as we all get to that point, even if she kind of didn't want to look at what it was. Now as we worked together, [00:01:00] we actually uncovered a very deep pattern of hers that was running since she was six years old.
[00:01:06] Rebecca Haydon: And it was this deep need to be seen as capable to be seen as competent or. The time. So it was like this constant fixing. Um, she had this kind of inability to ask for help. She was always in this like, tick, tick, tick, tick, tick, tick, tick, tick. Let's tick everything off. Like this energy of rushing from one thing to the next without actually ever stopping to actually receive what she'd done, how amazing she is, what she created and what became possible when she shifted.
[00:01:41] Rebecca Haydon: It was quite incredible, and we do speak about it on the interview, but within months she met her partner. She sold the flat that she'd lived in alone for 10 years. She built the reoccurring revenue she'd always wanted. She actually then expanded into LinkedIn mentorship, which we speak [00:02:00] about in the podcast.
[00:02:01] Rebecca Haydon: And more. More than any of those. And they're the nice, juicy external ones. She actually learned how to sit in the discomfort and really coach herself instead of constantly kind of striving past it. So if you are listening today and you have ever felt like you're doing everything right, but you're like, what the hell is blocking my growth?
[00:02:24] Rebecca Haydon: I want you to know that it is possible this kind of conversation will show, it literally will show you what actually shifts when you address what's underneath the strategy. So I'm so excited for you to meet Lori and to experience her. She is one of a kind. Um, Lori is a career and LinkedIn mentor and she helps business owners stand out as humans on LinkedIn and supporting women.
[00:02:51] Rebecca Haydon: Securing their next career moves as well. So I want you to welcome Laurie to the podcast and I cannot wait for you to listen to this interview.
[00:02:59] Rebecca Haydon: Hello [00:03:00] everyone. Welcome back to the Subconscious Expert. It has been such a while since I have had a little cheeky success story on the podcast and by God it is a juicy one today. We were just talking before the podcast started, um, and I was like, can we even remember where you were? Way back when? But Laurie, welcome.
[00:03:22] Rebecca Haydon: I am so excited that you're here. Thank you for joining me.
[00:03:26] Laurie Macpherson: Oh, thank you so
[00:03:26] Rebecca Haydon: much for having me. My pleasure. So let's kind of dive in. Tell us a little bit about where you were with your business, um, but mostly where you were with your subconscious when we first started working on the subconscious depth that we did.
[00:03:44] Laurie Macpherson: So before we started working together, I knew that I had more to do. Um, it's fair to say. So I came into your program first, uh, the CEO Edge, and I knew that. [00:04:00] I'm very organized. I'm very strategic. I do the reps, I do the work. I show up. I market like I mean it every day, but I just wasn't quite getting the results from that, and I knew it was me.
[00:04:13] Laurie Macpherson: I knew I was the problem as. Taylor Swift says, and I knew that there was stuff to be done, and I had kind of pushed it away and pushed it down because I was like, oh, I don't really know if I wanna explore this. I was very anti woo, anti fluffy, you know, all that. I had listened to hundreds of your podcasts.
[00:04:32] Laurie Macpherson: You were my cooking accompaniment every single day in my old flat, um, to, to get the sense that this is what I wanted to do and you were the person I wanted to do it with. And as soon as we started to work together. I realized that I am someone who can. Undertake hypnosis who can dive deeper and who can move things really, really, really quickly.
[00:04:54] Laurie Macpherson: And I knew that I had to be ready to receive more in the [00:05:00] business and be ready to change my identity before I could go to the next level. It was that I'm doing all the things Max, but why is it not working?
[00:05:10] Rebecca Haydon: Yes. And there was like such that frustrat, I think, and it was a frustration of like, I am putting in the goddamn reps.
[00:05:17] Rebecca Haydon: Like you said, like you were doing the thing, you were, you were consistent, you were, there were so many things working for you. And I think that's where you started to really understand that there was a few things underneath which we did then go ahead and kind of dig in and look at. And there's been a lot of changes, to be honest, both in bus when we work together, both in business, but in your.
[00:05:39] Rebecca Haydon: Other areas of your life as well, isn't it? And I'm sure we'll kind of talk about that today as well. But I think from that digging, it allowed us to really show some sort of the patterns. Are you happy to kind of go into a couple of the patterns that we found? Yeah, absolutely. What was the, what was the biggest like [00:06:00] aha moment or like a right kind of moment with those patterns?
[00:06:04] Rebecca Haydon: 'cause there were a couple weren't there that were really. Prominent for us when they came up.
[00:06:10] Laurie Macpherson: Yeah. So it was around, I have to be seen as capable, competent at all times. You know, I, I have to be, and I, and I went right back and it was, I was like six and I was having to be, I was being the person who.
[00:06:24] Laurie Macpherson: Packed my own back to go dancing, not because my mom wouldn't do it, she a hundred percent would do anything for me. It was because I wanted to make sure I had it all done and for everyone else. And I was so used to fixing things and sorting things and organizing things that I didn't know how not to do that.
[00:06:43] Laurie Macpherson: And I really certainly didn't know how to accept help in my life and my business. I always say that it's when you're on your own, as I was, that there, there is no one, you know, there's, there's no one to ask the tiny things when you can't. I have so much support and love in my [00:07:00] life, always have, but if you needed to get the lid off a jar, you just had to wrestle with it because there's no one there, you know?
[00:07:06] Rebecca Haydon: Yeah,
[00:07:07] Laurie Macpherson: yeah. I was like, I was used to doing all of that and it really, I knew it was starting to hold me back because I wasn't able to ask for help.
[00:07:14] Rebecca Haydon: Yes. And you know what was funny, and I'm, I'm gonna say this because I feel like a lot of other people go through this as well. It kind of became very prominent.
[00:07:22] Rebecca Haydon: So you started in a group container with me. We then one went on to work one-to-one. Now you are, you are in the membership and keep it in the maintenance, but it was really apparent for you in the group setting because you were like, look at me, star shooting, getting it done. You've asked me to do this, then I'm doing this.
[00:07:37] Rebecca Haydon: Like, everything was so like, tick, tick, tick, tick, tick. It almost, and I've had people experience that again since you, but it, that almost show showed like really shone a light on. That, that part that we really worked on as well, wasn't it, that kind of like, I must be seen in this way, in this aspect, in this space.
[00:07:58] Rebecca Haydon: Can you remember kind of having that [00:08:00] realization?
[00:08:00] Laurie Macpherson: Oh yeah. Like it comes across as real teacher's pay energy and it's like, I, I want, I want to do it and I want to do it today, and I'll have it finished by this afternoon. And there was no space, so there was no reflection. It was all like. Tick, tick, tick, rush, rush, rush onto the next thing.
[00:08:16] Laurie Macpherson: And I never really stopped to smell the Rosies. I was always onto the next, the next, not from a place ever of, and you knew this really clearly. It was never from a place of being not content. It's weird that I was really content, but I still wanted to make, make me seem capable all the time. And I can't possibly let anyone down by that.
[00:08:34] Laurie Macpherson: Perfectly reasonable, normal thing that I want to ask them, you know?
[00:08:39] Rebecca Haydon: And so you did. And so you did. And so we started to dive, which was amazing. What have you, what did you see when we were working together, um, change the most subconsciously for you when we started to start to dig into that?
[00:08:54] Laurie Macpherson: Yeah, it was just like, what would it be like to just sit in this and just not [00:09:00] fix it, not change it actually go through the fuels.
[00:09:03] Laurie Macpherson: Like just sit in the discomfort and I hear myself saying it to clients now all the time when they come to me saying like, I haven't heard back. And I'm like, I'm really sorry. I want to reassure you, but you're just gonna have to sit in. You're just gonna have to do it,
[00:09:22] Rebecca Haydon: be uncomfortable, but what actually being uncomfortable allowed you to do was to actually hold way more.
[00:09:30] Rebecca Haydon: I think when, you know, when we started to, and you started to see the change, and I know you've grown exponentially since we finished, and in the, from the containers that you've been in there as well, but the scalability that happened. And I think, you know, obviously like just being able to really hold yourself in that and allow that to happen rather than zooming onto the next thing to, to sort or to tick or to do really gave [00:10:00] you that time to actually see what you wanted as well.
[00:10:04] Rebecca Haydon: I really felt that when we worked together.
[00:10:06] Laurie Macpherson: Yeah, like what, what is the next thing? What would be the right thing to do? And being able to sort of explore that rather than, you know, and also searching for this sort of externally for someone to give me the, the thing. And, and I, and I know, and I again, massively was able to pass this to my clients.
[00:10:24] Laurie Macpherson: Like I had everything I needed. I just had to stop rushing from one thing to the next and. What might I like to do next? And it wasn't, again, that was constantly people pleasing. That's not a trait that I have. It was about. Constantly striving rather than just sitting in.
[00:10:46] Rebecca Haydon: And actually the, the striving is an incredible trait to have.
[00:10:49] Rebecca Haydon: And I think, you know, we remember having that conversation where we were like, we don't wanna get rid of this. We just wanna use it in a way that's actually gonna serve you rather than keeping you at. Keeping it coming from [00:11:00] the wrong intention almost. And it was coming from a gorgeous intention of course, but like it was also to the detriment of your growth really.
[00:11:08] Rebecca Haydon: But when we started to see how we could use it in a different light, and I think, you know, the reason why I wanted to say that is a lot of people are like, but I want. Keep my drive. I wanna keep my ambition, I wanna keep my logic and be able to do all of these things. And we absolutely did that, didn't we?
[00:11:23] Rebecca Haydon: It was just being able to have space to create that There's like a, a very clear session with you that sticks in my mind and I can literally see your backdrop. I can see the background, I can see exactly. It was such a moment where you were like, ha, okay. Yes. And, and I think from there you really allowed yourself to grow.
[00:11:45] Rebecca Haydon: As well.
[00:11:45] Laurie Macpherson: Yeah, absolutely. I was really holding myself back and a lovely coach I've worked with before. You had said to me, we need, there's more to dig here, but you are not, you know, we need to. I was like, now let's just close the door in that box right now and let me do this. Just gimme things to do [00:12:00] and I'll do them.
[00:12:00] Laurie Macpherson: I like it. I don't want a coachy coach. I want someone to tell me what to do and I'll go and do it. But I knew. I knew I had to. I knew I had to go there.
[00:12:08] Rebecca Haydon: What else changed from this work, do you think?
[00:12:10] Laurie Macpherson: Well
[00:12:13] Rebecca Haydon: loaded question. She knows where we're gonna go with it.
[00:12:14] Laurie Macpherson: Well, when we met, as you know, I was very happily living on my own in my little one bed.
[00:12:21] Laurie Macpherson: We were working from my little cloth office, um, my closet office, which I'd been in for. I had that little flat for 10 years. Very shortly after we worked together. I was not looking, I was very, very, very fine on my own. But I met a lovely, lovely man through a really good friend. I sold my flat. Huge leap of trust for someone as independent as me moved in and we've now been together for nearly 18 months.
[00:12:47] Laurie Macpherson: He also, unfortunately we lost her in the summer of ex, but I, he also had, uh, a massive scary rottweiler and I was terrified of even the smallest and fluffiest of dogs. And she became just my such [00:13:00] a close, um. Such a closed part of my life, my whole entire life flipped. And I know it was from doing the work around being more open.
[00:13:09] Laurie Macpherson: I would not have described myself as closed in any way, but I just wasn't looking. I was just, I had a really nice. Life. This allowed me to see that help and other things were possible. And that allowed me, and it has not been easy. I still sometimes wrestle with the jar, honestly, when he is sitting like two feet away from me and he'll say, I could do that for you, you know?
[00:13:30] Laurie Macpherson: Or I could slice your loaf slightly better than those. You're doing right now. Just see. And I have, you know, I wrote my, my business friends, we were all pathologically independent women, so it was hard. But I now have just a, we've just spent the weekend together dancing. Um. Down in my hometown to some of our old favorites, having a brilliant time and life is really, really lovely.
[00:13:56] Rebecca Haydon: And I think that was, you know, that was such a [00:14:00] special moment for me when you messaged me kind of celebrating the, the, the sale of your flat and, and you know, like all of those things. And just having that moment that it did unlock the door. And I think that is the power of this work is you never came in.
[00:14:15] Rebecca Haydon: To work with me to work on that ever. In fact, it didn't even cross your mind. It wasn't something that we ever spoke about. But actually, you know. Things have such a domino effect, especially subconsciously with what it opened you to. I know you then went and added, um, you know, really driving the LinkedIn mentorship as well, which we'll talk about today, is that there were so many things that kind of opened peripherally, I think from, from allowing that to come in, which is amazing.
[00:14:44] Rebecca Haydon: Are there any subconscious practices that you still do? Today that you kind of enjoy doing or that we did that you still carry on?
[00:14:52] Laurie Macpherson: Yes, definitely. And that's part of where, where the membership that you run is really good for me is I still do, if I know that, you know, [00:15:00] I'm in the horrors of the launch, um, I, we still get them, I will make myself say, this is the horrors, like what's coming up here?
[00:15:09] Laurie Macpherson: What parts are coming up? And go back and do my, I did it last time, bes the visualization about this is safe to have. It's safe to have to hold. Everything's fine. It's coming. And again, I say this like, you know, imagine you were gonna have two job offers by the end of this week. How would you, how would you go in differently?
[00:15:26] Laurie Macpherson: You'd go in a very, very different you and you can see it in the body language and everything changes. It's like, ah. I'd be like, eh, you know, just a conversation, just a chat. Yeah. Like it takes the feed away. So I still do my, and this, it makes my business friends laugh so much 'cause I'm so, so anti woo.
[00:15:43] Laurie Macpherson: And I'll say, well I was doing my visualization this morning. And they're like, you are what? Sorry, what? Um, who even are you? I get that a lot actually. Who even are you? But, um, who I am is someone and they did, you know who I am as someone who knew that things had to change, invested in my growth and [00:16:00] did the work because I knew that.
[00:16:03] Laurie Macpherson: There was more for me to do and I knew that there were things that had to change. So yeah, I'd still very much hold to it. And when things are not feeling right, I, I can sit and say, oh, where's this coming from? How true is this? What's that awareness? I still then go and take action that hasn't been hammered out me, and I'm glad I still then say, right, okay, what's the reality?
[00:16:25] Laurie Macpherson: What's the truth? Uh, I go to my list, my person, do my personal outreach, do my post, do all my things, but I do it from a place of this is normal. This is a completely expected feeling for this thing. You just have to sit with it. Through and, and come into it.
[00:16:43] Rebecca Haydon: I like that. 'cause it's a completely different state.
[00:16:45] Rebecca Haydon: You know, I remember one of the behaviors that you were doing was this like constant check-in, wasn't it? At one point, like you almost got yourself into a, this habit of like constantly checking all the time, like whether sales were coming in or like, it was almost like coming [00:17:00] from this like energy, wasn't it?
[00:17:03] Rebecca Haydon: You know, now it's, I mean, it looks very different now, but also you have the ability to spot that and shift where that's coming from, which I think was a big thing of like your energy and how you take action from what energy you are in. So that's amazing to hear that you still, still work through those things.
[00:17:22] Rebecca Haydon: That makes me a very proud, happy coach. I'm like, well, props for you. Um, and yes, if like. If you aren't the same as Laurie, like not woo woo, and a little bit not on that side. And like the more logic and like the more this is what we do, we cater to that. In my world, we cater to that. So how did you find the full experience of working together?
[00:17:52] Laurie Macpherson: It was just so, I know the word transformational gets bandied about a lot, but it was completely transformational because I did identify [00:18:00] the parts, the patterns, the the noises that were holding me back, the places where I like to go when things are not so good and where they come from. And I now notice I can stop them in their tracks.
[00:18:14] Laurie Macpherson: So before the loop starts, I'm able to say, okay, I hear you. However, um. Let's have a little look at the evidence. Let's see where this is coming from, and let's go there. Let's look at what you know, what is the worst thing that could happen? Is that really that bad? Because since we've worked together, I've worked hard on stacking my monthly recurring revenue so that lots of the time when I put something on offer, if it doesn't sell and they do, and if it doesn't sell, it's actually not the end of the world anyway because I have some stacked revenue, my reputation, my credibility has grown, and I don't have to.
[00:18:50] Laurie Macpherson: At all from a place of this it's, it's this or nothing.
[00:18:54] Rebecca Haydon: Oh, that makes me like my smile's hurting. That makes me so happy. Especially the [00:19:00] reoccurring revenue. 'cause that's something that you really wanted and you know, a lot of the goals was that every time, wasn't it that it kept like coming up and this is what I want and this is what I want and this is what I want.
[00:19:09] Rebecca Haydon: So to be able to Yes. Do the work and I know. You've done way more in setting that up since we've worked together. But to hear that is just incredible. So I'm proud of you. Very proud. Um, if you had to sum up in one word, if you've got it, um, the experience, what would it be?
[00:19:30] Laurie Macpherson: Educational. It was a real learning about myself, which I understood and understand, like marketing.
[00:19:39] Laurie Macpherson: See, I, I'm a marketer. I'm not, I'm a small business owner, but I understood and understand getting in front of people, but under, I had to understand a lot more about myself. That was what really changed for me. Like where do my parts from come from? Where does my little bossy 6-year-old come from? She still, she still has a, a little visit now again, by the [00:20:00] way.
[00:20:00] Laurie Macpherson: She's still there, but, um, yeah, I know how to handle and how to re her in and, you know. Send it on our me We know, which is Yeah.
[00:20:08] Rebecca Haydon: I love that. I love that. That makes me so happy. Amazing. Right. Let's dive into you. Let's dive into, you know, what you do and where that's grown. So career and LinkedIn mentor, which I love, which has been an additional since we've worked together.
[00:20:25] Rebecca Haydon: So tell us who you serve, who you help, what you do. Let's kind of dive in.
[00:20:32] Laurie Macpherson: So when we work together, um, I've been working for a while with sort of mid and senior level women and careers, helping them to identify their next move. So what was possible, what they wanted, um, and then go and get that with help around the practical stuff.
[00:20:48] Laurie Macpherson: So really practical work with cvs, cover letters, applications, interviews, and LinkedIn. And as time went on, Bex. It became clear and clear every time I spoke to other business owners. You know, I [00:21:00] do a lot of networking. They would constantly ask me like, how do you do LinkedIn? Like, you do what, what, what do I need to do to have LinkedIn like yours?
[00:21:07] Laurie Macpherson: Like I want to have LinkedIn. Like, like what you do, how do you get all your clients from there? And I started to teach that to other business owners. And sort of for about the last year, I've offered the, those services kind of in tandem. Um, because I really understand that it's the one place that business owners just, it's fear to tread.
[00:21:25] Laurie Macpherson: They just don't want to do it. They, they take their amazing stuff from. Instagram, they plunk it on LinkedIn, but you've lost the personal and the story, so there's no why you and it just doesn't resonate. So they scuttle back off to Instagram and they've missed out on this amazing audience. And you know, so many amazing business owners are doing it.
[00:21:46] Laurie Macpherson: 'cause they're just a bit like, I don't really know what's allowed and what's professional and AI and you know, ugh. So making it a creative framework, the real framework, which is REAL, which is all about, you know, repurposing. [00:22:00] Audience adapting and using a combination of posts so that people get to know you as well as your work, because it's actually fairly easy to stand out as a human on LinkedIn if you.
[00:22:12] Laurie Macpherson: Behave as an act, as a human. So it's all about being real rather than, um, leaning, leaning on the AI and that side of the business has grown massively. I've now got a, a LinkedIn group program about to start for the second time. It's, I've just had a message this afternoon from someone saying like, you know, my name's getting mentioned in rooms full of opportunities.
[00:22:30] Laurie Macpherson: All those things that I wanted to happen. People are starting to make LinkedIn a habit, but one that's really profitable and lucrative. I've started to do a lot more speaking around that. Lot of just focus. Scottish Marketing Summit, the very first one a few weeks ago about getting in LinkedIn to a room of marketers.
[00:22:47] Laurie Macpherson: Not at all scary. And yeah, it's just in a, it's in a great place. I'm still doing all the work in the career side. I've been doing that. It's been my bread and butter for 10 years. That's not going anywhere. I just wanted to add in the LinkedIn piece [00:23:00] because I just think it's such a missed opportunity for so many businesses.
[00:23:03] Rebecca Haydon: It's almost like a thing that people don't even think about, isn't it? And I think it's becoming more thought about. Recently. I do agree. Definitely. What do you find the biggest holdbacks are for business owners? That would be, you know, for example, listening to this podcast and the type of client that, you know, that I work with.
[00:23:22] Rebecca Haydon: What do you see being the biggest either resistance or kind of block for, for people getting on LinkedIn?
[00:23:31] Laurie Macpherson: Yeah, I think it's often like they, if, if they've had a corporate career back and they think, oh my god, what if Sandra that I worked with, you know 25 years ago sees me and I'm talking about wellness or menopause or periods or art or, and she just thinks it's all a bit silly.
[00:23:44] Laurie Macpherson: And there's actually a whole piece, especially for some folks in the kinda wellness, you wellbeing a space. And I've just had a couple in my last cohort actually, it's that, is it kind of like serious and professional enough for LinkedIn? But the answer is always. People on there are [00:24:00] here people, they have sore backs.
[00:24:03] Laurie Macpherson: Hot flush, you know, sore hips, all the things you're talking about. Sometimes you need to use different words, but the people think that's robotic and professional language. Actually, it's just different language because as I say, what happens when people just cut and paste their Insta content? The personal bits that are in your stories, the walking your dog, they're putting on your makeup, they're having a chat, all get missed.
[00:24:27] Laurie Macpherson: And they're the bit that actually sells people on the why you? Because I had a call with someone after another program I was on not so long ago, and she was like, yeah, it's not really working for me. And I was like. Can I tell you why? And she was like, oh,
[00:24:41] Rebecca Haydon: go on.
[00:24:42] Laurie Macpherson: Please do. So I said, you just literally look and sound like every other middle aged woman coach on the internet.
[00:24:48] Laurie Macpherson: And after five minutes on this call, I can tell that you're not, you've told me about this and your story and that and your story and that and your story, but none of that is, I can, I can't see any of that, so I can't know that I want to work [00:25:00] with you because you just sound the same as everybody else. So.
[00:25:03] Laurie Macpherson: It's that people get a bit hung up on the what's allowed and what will people think. And they sit in this kind of like, and I've done it, I said this to you sometimes. I used to revert to like Elizabeth in English, like on the day of our Lord, and you feel like you have to go into this really weird, like, and I've stopped that and I, and I, I just had a call with a new a coach today and she was just like, you write as you speak, which is great.
[00:25:23] Laurie Macpherson: People get a total sense of you. You're exactly the same offline as online. You're so genuine. And that often is the sticky bit. People just don't know how to translate, and it's all, whether you're looking for a new job or whether you're looking for clients and opportunities, it's all about positioning yourself.
[00:25:39] Laurie Macpherson: So that I understand, oh, it's about resonance spec. So why? Why do I pick? Why did I pick you? I pick, I picked you because the musical theater background, you know, we've got that in common, the sort of. Slightly precocious, talented child with jazz hands and tap shoes, and I knew that, knew you got me, and that's why people pick you.
[00:25:59] Laurie Macpherson: It's not, [00:26:00] oh, you have the best qualify. No one's ever asked me about qualifications. And by the way, I have none in coaching. I have learned it over 10 years, and I'm a mentor, not coach for that reason, but it's about. Resonance and you people know that you get them or you don't. And that's what people miss with LinkedIn because they try to be professional and corporate.
[00:26:21] Laurie Macpherson: You don't have to do that anymore. I think you had to five, 10 years ago in this world of hundreds of AI generated content, it's not this, it's that hundreds of slide carousels on, you know, very highly contrasted slides, decks. What works is humanness and people love it.
[00:26:40] Rebecca Haydon: And I think like you can be quite opinionated and like draw a conversation in on LinkedIn, can't you?
[00:26:47] Rebecca Haydon: The, you know, the clients that I've worked with who are over on there, you know, the more opinionated you are, the more you share that the, the more reach you have and you know, really kind of, I almost feel like you don't [00:27:00] get that, um, space on Instagram almost.
[00:27:05] Laurie Macpherson: Don't, and yeah, you're so right. People love an opinion.
[00:27:08] Laurie Macpherson: I I, my best post of the whole year, and I probably post most days was about, um, this year when I fly on holiday, I won't be taking my two tight shorts and my, and my strapless bra and I'm not sorry. And I got, that was the most 16,000 views into that, you know, because everybody. Got there and gone. Oh, I can't put those shops on.
[00:27:27] Laurie Macpherson: They're far too tight. I've just, you know, my stomach's out here, it's too hot. They're clinging to me. Everybody got it. And again, it was that residence piece of, oh, I completely agree. I'm just not, you know, lots of women of a certain age, I'm 47, came forward and said, I'm just not doing it anymore. I'm going for Comfy dresses I'm com.
[00:27:43] Laurie Macpherson: I'm just not playing that game. Why did we do this to ourselves? You know? And it was all about that. It was nothing to do with business. But when I say to people. You know, you can, you can have an opinion. I don't, I don't ever post anything mean or nasty, and I don't ever, you know, I don't, I'm not that kind of person.
[00:27:59] Laurie Macpherson: I don't post [00:28:00] anything about war or politics by choice. You can be con, you can be, have an opinion without being horrible. And that was my opinion, which no one can take away from me. I didn't pack those bloody shorts and I didn't take the straps bags. I just looked at it and thought, I just, I just can't, I'm just not doing it.
[00:28:16] Laurie Macpherson: Um. It's that, it's like I'm not hoing that around my sweaty skin. I'm just not doing it. So that, and, and posts about building the business, you know, wins not so wins. All of that stuff gets great traction because people go, ah, yeah, I, I get it. It's real, it's understandable and it's, it's, it makes people go, that's me or she sees me like, we've talked about this.
[00:28:39] Laurie Macpherson: That real. It's as if you are in my And how many times do you get people saying, it's as if you're in my brain. Yes. While you listening to my conversation I had with my husband this morning, you know, literally having this conversation every day. Right now, every day my husband's like, phone that woman and that woman is me or you, because the husband's like, please sort yourself out.
[00:28:57] Laurie Macpherson: I'm sick of the tears. And that is what [00:29:00] people really, really get. So opinions. And as I say, not people say, oh God, I don't mean anything. I always say if I had a boss, right? Which I don't, if I had a boss. They couldn't s me for saying, you know, about my, my shorts or my holidays or a dog, or, you know, they can't, it's all true.
[00:29:17] Laurie Macpherson: It's all my own thoughts and opinions that it's nothing. It's nothing. Click Beaty. It's just that people go, oh, oh yeah, she gets it.
[00:29:25] Rebecca Haydon: They get to know you. They get to understand you. And I think in a world where LinkedIn was. Not that, which it wasn't back in the past was it, but definitely like you said, it has moved into that now.
[00:29:38] Rebecca Haydon: And I do feel that Instagram's almost following suit in the way of, A lot of people want the personal content, they wanna see what you're up to. They want to know all of those things even more than they used to. Not just in your stories, but in your posts as well. It's incredible. For you to have that much experience on LinkedIn and then be able to take someone's [00:30:00] brain from Instagram and bring it over.
[00:30:02] Rebecca Haydon: That's really where I see your kind of, that's your power, isn't it? Because you understand both so well as well, don't you?
[00:30:08] Laurie Macpherson: Yeah, and I think people, you know, get so hung up and I look at 'em. I always say, it's not that you're starting none. You're not starting I to start from scratch here. You've got a ton of really good content.
[00:30:17] Laurie Macpherson: Here's how I would change it. When you don't have the graphic and it's so freeing, thinking, you don't have to put a picture, you can just write words. You know, I was in the toilet half I 10 last night, write my LinkedIn posts, wellbeing, any sort. I always say, sorry, not sorry, but you know, I was, and you can just hash out some words.
[00:30:35] Laurie Macpherson: You don't have to think Now, shall I find a pretty picture? Which as someone who's not a visual person, I find Instagram really, really challenging. I sit in my chair most of my day doing my work, which is confidential. That's that, that's it. You know, I, I don't have pretty pictures. Yes, I have templates and yes, I have, um, help with that.
[00:30:55] Laurie Macpherson: It's an extra thing to do, whereas LinkedIn you can just use your words. How good is that? [00:31:00]
[00:31:00] Rebecca Haydon: I know back in the day, remember that. Just using all words.
[00:31:03] Laurie Macpherson: I know, right?
[00:31:04] Rebecca Haydon: That's fine. Um, if someone was getting started on LinkedIn, I know you obviously got your, the formula, but where would you say for them to like make it feel a little bit more normal if they were coming over from Instagram?
[00:31:18] Rebecca Haydon: I know we've really honed in on the LinkedIn, but I think it's, it's. Gonna be a good conversation for my audience, but yeah. Where would you say for them to kind of begin.
[00:31:26] Laurie Macpherson: Yeah, so that post that you've got on Insta, your pinned post that says like about me, or Welcome or Start here, or something like that, that just, you know, you, you can do it as a carousel to download it as a PDF, upload it as a document to LinkedIn.
[00:31:40] Laurie Macpherson: You can have your carousel, but you can also just have a bit of what works really well as an intro. I've got lots of new followers about me. Just as a start, so that folk get to know you and then. That really drives engagement and traction and the more people will see that, they will then see your business post.
[00:31:57] Laurie Macpherson: Unfortunately, as on all platforms, you're by, my [00:32:00] stuff starts tomorrow. Posts get the least your personal, get the most traction all the damn day, even though that's what actually pays us and keeps us. Um, eating, but you have to do the personal first. So, introductions, who you are, what you do, why you do it, when you started, who you do it with, who you do it for.
[00:32:18] Laurie Macpherson: A little bit of the how and, um, a, a sort of snapshot of you as a human with a good photo of you. You know, smiling, smiling, um, is usually good. And if you have pets, children, et cetera, those do it very well. I always say that's a great way to start. Um, and it just lets people get, if you have the comfort to show your children, I know not everyone does.
[00:32:38] Laurie Macpherson: That's fine. Um, and, you know, show. Who you are, what you do, so that people have a bit of something to start with. I, I was saying to someone the other day who joined group program, um, she came on the call. The first thing she says be isn't, let's talk about LinkedIn. It was like, oh, I saw you were at Ava Voyage a few weeks ago.
[00:32:54] Laurie Macpherson: What a lovely time we had when we went there. That's, that's what starts the conversation. [00:33:00] Humanness and connection, and something that resonates. That's a commonality between the two of you.
[00:33:05] Rebecca Haydon: I love that. I love that. You know, weirdly, I, the very first coach that I worked with found me on LinkedIn. Like, I just find that still so weird to this day.
[00:33:14] Rebecca Haydon: So
[00:33:14] Laurie Macpherson: weird.
[00:33:15] Rebecca Haydon: Like, yeah, she like found me on LinkedIn, pitched to me and I was like, yeah, I'm in. Let's go,
[00:33:21] Laurie Macpherson: let's do this.
[00:33:21] Rebecca Haydon: My LinkedIn like Star and I did actually used to do LinkedIn campaigns, um, just before COVID hit. I, I've got quite a few. People over there, not the right people, but got quite a few people over there.
[00:33:32] Rebecca Haydon: But yeah, this is definitely food for thought and I know it will be for everyone else. So thank you so much for sharing that. Is there anything else that you wanted to touch upon that we haven't or that I haven't asked?
[00:33:42] Laurie Macpherson: Yeah, I think for your audience, they, they are mostly business owners, but if anyone's listening to this who has a friend or a family member who is in the weeds of trying to find a job right now in this crazy market, um, just please tell them that not to take.
[00:33:58] Laurie Macpherson: Advice from anyone who's not [00:34:00] done it within the last six months. And I mean that really kind lately. It's like dating, you know, if your Aunt Edna comes and says, in my day, and you're trying to explain apps and you know, all of that, it's very different. And I mean that in the kindest possible way. AI is being used all the time, not, not out of badness or because people can't be bothered, but because they've been inundated with applications.
[00:34:21] Laurie Macpherson: This is not about hacking the ai, it's about being the best fit, showing you're the best fit. If you don't, if you can't say why you want the job, don't apply. And if you don't fit, also don't apply. Don't think, oh, I'll go for it anyway or any, and then get wee bit RC when you don't get picked because you really, so my formula for my career folk.
[00:34:40] Laurie Macpherson: Bold. So we start with a build. We start with what do we want? We don't apply for stuff we don't want and aren't likely to get. It's just pointless for everybody. Then we do, um, own, where you own your own achievements. We land, we get it, and then we distinguish ourselves in the market. It's all again about positioning.
[00:34:56] Laurie Macpherson: So no telling me you're applying for hundreds of jobs. That's not [00:35:00] impressing me much, frankly. It's just. Praying and spraying your CV across the internet doesn't work. It's got be tailored tight using your network, using LinkedIn, and if anyone, you know needs any help with this, I will be brutally honest about what their chances are so that they don't waste their time bets because so many women are applying for jobs they're not gonna get right now and getting.
[00:35:23] Laurie Macpherson: Sadder and less confident in the process when actually we want to be applying for much less but better.
[00:35:30] Rebecca Haydon: Yeah, I love that and I think I really saw that. As you with your clients, when we used to talk about you coaching your clients and how you just really allowed them to stand in their power, and I think going back to you really stand in your power, it allowed your clients to stand even more in that as well.
[00:35:47] Rebecca Haydon: So I just kind of love, I love the, we need the honesty. We need the honesty, and I know you,
[00:35:54] Laurie Macpherson: you need to be honest. What's the point in me saying, yay, someone messaged me this morning to say, are you the best person to help me get a job in the creative [00:36:00] industry? I was like. No matter what industry it is, if you haven't done it right now, you're against someone who has.
[00:36:04] Laurie Macpherson: So let's talk about that and the steps you'll need to take. Yes, you can go with someone who's really creative and woohoo, they won't tell you what I will. This is a process right now. You're not gonna just move from one thing to another thing without doing bits in the middle. And I will walk you through those bits and I'll hold your hand and I'll cheer lead you.
[00:36:21] Laurie Macpherson: But it's not a quick, it's not a quick transition right now. And, and I'd be lying to you if I, I always say, um. Go to sleep every single night reading grizzly detective novels. Not a bother. Tell me about transferable skills and I will have the horrors because it's not enough right now.
[00:36:38] Rebecca Haydon: Yeah. Powerful, powerful stuff.
[00:36:40] Rebecca Haydon: Yeah, so if there's anyone listening, who knows of someone as well, you've got a lot of string to your bows, which I love lot of, lot of
[00:36:50] Laurie Macpherson: it's all words. All
[00:36:52] Rebecca Haydon: understand where can people find you, where's best for them to contact you or follow you?
[00:36:58] Laurie Macpherson: So mostly on LinkedIn where I [00:37:00] am Laurie MacPherson and Instagram over there as well.
[00:37:03] Laurie Macpherson: Career and LinkedIn mentor. I also have Facebook and I have a website, which is hopefully gonna be updated anytime soon. But yeah, mostly LinkedIn and Insta.
[00:37:11] Rebecca Haydon: Yeah, I'll pop the, I'll pop the links if you wanna go and follow and um, have a little look. And also, I just really feel cool to say, I really feel like you should have a podcast.
[00:37:22] Laurie Macpherson: My friend would be so pleased. She has a podcast and she is always on me about a podcast, and I, it, it's, I am considering it that I just, you know, that I take on lots of things and I have lots of strings and I have all my associate work as well, which I'm doing right now, and I would love to, I just fear that it might just be.
[00:37:42] Laurie Macpherson: Another
[00:37:42] Rebecca Haydon: thing, maybe something we can, you know, have a little ponder in the future. I just think you would be, you're very, very funny and I would just love to listen. It's a selfish reason.
[00:37:53] Laurie Macpherson: Thank you. That's very kind.
[00:37:57] Rebecca Haydon: But thank you so much for joining me. It has been [00:38:00] amazing. And like I said, the kind of journey of where you were.
[00:38:04] Rebecca Haydon: When we first started together to how you are holding yourself even in the uncomfortable times. And like you said, they still come, but you know what to do now. It is just really powerful to hear. Um, yeah, I really appreciate you coming and sharing your story and I know it would resonate with someone who might be exactly where you were before we started together, so thank you.
[00:38:24] Laurie Macpherson: You're so welcome. Thank you for having me.
[00:38:25] Rebecca Haydon: Thank you everyone. I'll see you on the next episode. Bye.
More about The Subconscious Expert:
Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!