Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? Today, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months.

Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.

In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of success.